The Monroe Palm Beach

Offering the ultimate beach to door lifestyle, The Monroe Palm Beach comprises 33 elegantly designed residential apartments located on the exclusive Jefferson Lane in Palm Beach.

Hashtag Creative Group was appointed by the Lacey Group to manage the marketing and creative ahead of the launch of the beachside project situated in the heart of Palm Beach.

Working with the Lacey Group team from conception, Hashtag Creative Group developed a marketing strategy, came up with a name for the project and created a brand that stood out visually and conceptually.

Acting as an extension of the Lacey Group internal team, Hashtag Creative Group managed the marketing throughout the entire pre-sales and launch process.

Services Provided.

  • Marketing strategy development & roll out
  • Name, logo, branding & key messaging
  • Brochures, billboards, on-site signage, floorplans, fact sheets & other sales collateral
  • Direction of photography and videography
  • Design & management of website
  • Management of advertising, including print & digital
  • Management of REA & Domain project profiles
  • Social media management
  • EDM design, copy & distribution
  • Fit out & design of sales office
  • Management of third parties

Let's talk about your next project.

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