The Del Ray Kirra Beach

The Del Ray Kirra Beach embodies sophistication and comfort, its very essence echoing the action of Kirra’s world class waves.

Hashtag Creative Group was appointed by the Lacey Group to manage the marketing and branding for The Del Ray Kirra Beach, a 72 apartment development steps from the famous Kirra Beach.

Working with the Lacey Group team from conception, Hashtag Creative Group developed a marketing strategy, named the project and created a brand that was Classically Kirra.

Acting as an extension of the Lacey Group internal team, Hashtag Creative Group managed the marketing throughout the entire pre-sales and sales process. As part of this brief, we were responsible for the following:

Services Provided.

  • Marketing strategy development & roll out
  • Name, logo, branding & key messaging
  • Brochures, billboards, on-site signage, floorplans, fact sheets & other sales collateral
  • Direction of photography and videography
  • Design & management of website
  • Management of advertising, including print & digital
  • Management of REA & Domain project profiles
  • Community Engagement
  • Social media management
  • EDM design, copy & distribution
  • Fit out & design of sales office
  • Management of third parties

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